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Find answers and advice on how to get the most out of Bookeo.

Can I send newsletters and marketing campaigns? (Integration with MailChimp)

Bookeo integrates with Sale Footlocker Pictures Popular Sale Online Mens Harold Brogues Nero Ecco MHPR6Z8M
for all your mailing list needs. MailChimp is probably the most popular email marketing service available today. MailChimp offers advanced mailing list management, with colors and graphics, statistics, reports, and is free for up to 12,000 emails/month. If you do not have a Mailchimp account, click to sign up.
To create marketing campaigns in Bookeo, you have to enable the integration with MailChimp.

In this article:

To set up the integration with Mailchimp, in your Bookeo account: 1. Go to Settings>Integration .

2.Click on MailChimp

3. Click the Enable MailChimp integration checkbox [1] . If you:

, click on the Connect to Mailchimp [2] button

, click on the Signup for a Mailchimp account button [3]

4 . To connect your Bookeo account with your Mailchimp account, input your Mailchimp username and your Mailchimppassword

5. You will be redirected to your Bookeo account, and you will see the Mailchimp account [4] username connected to your Bookeo account.

6.From the List [5] scroll down menu, select the Mailchimp list to which you want to send marketing campaigns and newsletters from Bookeo.If you haven't created a list yet, click on the link for information on Discount Recommend Free Shipping Get To Buy Mens William Monk Shoes John Lobb Cheap Get Authentic Limited New High Quality gRWcueLk5
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7.Tick the Default [6] checkbox if you do not require customers to explicitly agree to receive your newsletter. 8. Tick the Double Opt-in checkbox [7] if you want to enable it.If this option is enabled customers are not subscribed immediately. Instead, MailChimp will email them asking to confirm their subscription. Click on the link for more information on Free Shipping Shop Latest Cheap Online FOOTWEAR Ankle boots Ash Cheap Sale 100% Guaranteed In China Online Discount Footlocker FXeD5PV7wS
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9. Tick the Send welcome email checkbox [8] if you want to enable it.
10. In the Label [9] section, inputthe checkbox text that your customers will have to tick if they want to be included in your mailing list. Whennew customers make a booking,they will be asked if they want to receive your newsletters. If they agree, they will be automatically imported into your mailing list. 11. Click OK

W hen you enable the MailChimp integration Bookeo does not send your existing customer list to MailChimp, because you may not have their permission. However, you can import that list directly in your MailChimp list, making sure you follow MailChimp's guidelines explained at http://kb.mailchimp.com/lists/growth/best-practices-for-lists

To export customers from your Bookeo account: 1. Click on Customers 2. Click on the Export button. Select, which MailChimp can import directly.

In MailChimp you can create a segment to target specific subscribers in your list. The segments you create can be used to send targeted campaigns as well as saved for future use in your account. You can find instructions for creating segments here: Authentic Cheap Online Boots for Women Booties On Sale Brown Leather 2017 35 55 6 75 Chlo Clearance Authentic bRMSQ29
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to get addresses for a segment. For example, you can generate a report in Bookeo, in Marketing>Reports>Bookings to get a list of customers who signed up for a specific class. You can then import the file into MailChimp as segment.

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Of course, this empowerment doesn’t happen without some encouragement. Leaders like Sharp work hard to create a context in which people below them in the choice cascade understand the choices that have already been made and the rationale for them. Those at the top must also be prepared to engage in discussion—without dominating it—around the downstream choices at each level. This can be made more credible if the leader makes it clear to subordinates that the results from their downstream decisions affect not only themselves but also the upstream decisions on which their choices were predicated (see the sidebar “A Cascade of Better Choices”).

Unlike with the strategy-execution approach, in which leaders dictate set strategies and expect subordinates to mechanically follow, the choice-cascade model has senior managers empower workers by allowing them to use their best judgment in the scenarios they encounter. But to effectively enable those individual choices, a choice maker “upstream” must set the context for those downstream. At each level, the choice maker can help his employees make better choices in four specific ways.

1. Explain the choice that has been made and the rationale for it.

Too often we mistakenly assume that our reasoning is clear to others because it is clear to us. We must take the time to be explicit about the choice we have made and the reasons and assumptions behind that choice, while allowing the opportunity for those downstream to ask questions. Only when the people immediately downstream understand the choice and the rationale behind it will they feel empowered rather than artificially constrained.

2. Explicitly identify the next downstream choice.

We must articulate what we see as the next choice, and engage in a downstream discussion to ensure that the process feels like a joint venture that is informed by a hierarchy. Those upstream must guide and inform those downstream, not leave them to make decisions blindly.

3. Assist in making the downstream choice as needed.

Part of being a boss is helping subordinates make their choices when they need it. The extent of help required will vary from case to case, but a genuine offer should always be a part of the process.

4. Commit to revisiting and modifying the choice based on downstream feedback.

We cannot ever know that a given choice is a sound one until the downstream choices are made and results roll in. Hence, the superior has to signal that his choice is truly open to reconsideration and review.

Read more

The choice-cascade model has a positive-reinforcement loop inherent within it. Because downstream choices are valued and feedback is encouraged, the framework enables employees to send information back upstream, improving the knowledge base of decision makers higher up and enabling everyone in the organization to make better choices. The employee is now not only the brain but also the arms and legs of the organizational body. He is both a chooser and a doer. Workers are made to feel empowered, and the whole organization wins.

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